StrandVision Digital Signage
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Retail
Digital menu display boards are a specific application of StrandVision. Learn how to leverage digital menu displays to maximize their flexibility.
Retail Stores Background
Advertising is expensive and reaches many people who will never set foot in your store. That’s why StrandVision Digital Signage is tailor-made for retailers. Customers are already in your store but they may not know all of the items that you carry.
Just as endcap displays help sell products, digital signs are great for letting customers know about in-store specials, weekly flyer discounts, double coupons, preferred shopper promotions, etc. Digital signage can also be a revenue generator. Many vendors are eager to pay to run their ads on your digital signage system at the point of sale.
Digital signs enable you to support the community, as well. You can promote local organizations or donations and corporate/employee community involvement. Ideas for retail digital signage are limited only by your imagination. It’s inexpensive, perfectly suited to sell impulse products and easy to update and maintain.
FREE DIGITAL SIGNAGE TRIAL
StrandVision Digital Signage offers a free digital signage software trial account for retailers. This includes sample content templates and personalized assistance to get your network up and running.
Customer Stories
Mercy Center Streams StrandVision Digital Signage to Residents' Rooms
Mercy Center, a 140 bed nursing and personal care unit, is using StrandVision Digital Signage to stream information to residents rooms over the facility's cable TV system to expand their caring and compassionate environment.
07/12/2021
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Elan Drug Technologies Targets Digital Signage Messages based on Location
Elan Drug Technologies targets messages to its 150 employees over multiple shifts in its break room and in the gowning area.
May 19, 2011
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WestHealth Digital Signage Reaches Beyond the Office
WestHealth, with more than 50 physicians, provides convenient outpatient urgent care, same-day surgery, imaging and lab services to the Twin Cities. The medical center installed a StrandVision Digital Signage system in the atrium lobby to be a daily greeter to all of the building’s staff and visitors.
Mar. 31, 2009
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King Drug “Makes the Wait Worthwhile" for Pharmacy Customers
King Drug and Home Care, with nine stores in western Kentucky, sought an innovative way to communicate with customers that went beyond traditional store signage and advertising. They discovered StrandVision Digital Signage and purchased a “Gold Package" that offers shared video and the flexibility that King Drug requires.
July 14, 2008
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Luther Midelfort uses StrandVision Digital Signage
Luther Midelfort - Mayo Health System needs to communicate with staff, patients and the general public. It also wants an emergency communications system to notify staff in the event of an IS outage. It discovered that it could address both of these needs with a StrandVision Internet-based digital signage network.
December 13, 2007
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Eau Claire Ford Lincoln Mercury's New Sales Rep
Eau Claire Ford Lincoln Mercury is known for its innovative business marketing. It has added a StrandVision Digital Signage system to feature products and services. The new digital sign directly led to the sale of a new car within weeks of going online, immediately more than paying for a year of service.
July 1, 2007
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Customer Stories
StrandVision Digital Signs - Eau Claire Ford Lincoln Mercury’s New Sales Rep
Eau Claire Ford Lincoln Mercury is known for its innovative marketing. It has added a StrandVision Digital Signage system to feature products and services. The new digital sign directly led to the sale of a new car within weeks of going online, immediately more than paying for a year of service. > See More
King Drug "Makes the Wait Worthwhile" for Pharmacy Customers
King Drug and Home Care, with nine stores in western Kentucky, sought an innovative way to communicate with customers that went beyond traditional store signage and advertising. They discovered StrandVision Digital Signage and purchased a "Gold Package" that offers shared video and the flexibility that King Drug requires. > See More
Usage
- At store entrances, endcaps, checkout lanes, delis, pharmacies, gas pumps and other locations where customers wait
- Create custom channels for different sections of the store
- Provide the day’s specials and increase impulse buys on high-profit items
- Include deli call numbers in a window on the screen to provide convenience and encourage shoppers to check signage often
Possible Digital Signage Content
- Paid advertising by suppliers
- Current and upcoming specials - including limited time offers
- Customer endorsements
- Business hours
- Local and national news
- Employee recognition and awards
- Community involvement
- Rewards program information
Benefits
- Subscription costs significantly less than newspaper or television ads
- Targeted to current customers who are already buying
- Increases impulse buys
- Receive additional advertising revenue from suppliers
- Indirect payback
- Shortens the customer's perception of wait time at checkout/service areas
- Builds awareness of community involvement
- Demonstrates savings by making specials and discounts more public, noticeable and available