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StrandVision Digital Signage Enhances its Electronic Sign Database Capabilities

Offers powerful digital signage content enhancements, as well as custom database design and integration services…


MENOMONIE, Wis. - Oct. 30, 2013 - StrandVision Digital Signage today announced enhanced database capabilities and database consulting services to help its customers display dynamic digital signage content information over their electronic sign networks.

The enhancements are designed to make it easy for administrators to input, organize and graphically display business marketing and corporate information, such as inventory and warehouse control information, events, real estate listings, birthdays and count down/count up duration tracking.

User Selectable Electronic Sign Flexibility

The StrandVision Digital Signage customizable database now features user-selectable text and background colors for each record that can be filtered based on the status of the event priority or proximity. The elapsed duration time automatically displays minutes, hours and days from the date entered for each record that counts up or down on the digital media player display, depending on the application. In addition, information can be set up to be selected for display only as an event approaches; for instance, a database of employee birthdates or service anniversaries can be set to display only anniversaries within a month, week or some other defined timeframe before or after the current playback time.

R360 Digital Media PlayerFor inventory control, text or background colors for each record in the database can change from green to yellow and ultimately red (or any other color combination) as performance or other deadlines approach. For example, in a loading dock application the counter can be set for each arrival to count up elapsed time or count down to the loading deadline and change text and background color as deadlines arrive.

Different StrandVision Digital Signage pages can display different views of a single database based on user configured filters. For instance, incoming shipments and outgoing shipments can both be entered in the same user-defined database but displayed on separate digital signage content pages using preconfigured selection criteria. Another example would be realtors who can select to display different content pages for house prices within price ranges, such as setting pages for >$100,000 to <$150,000 etcetera.

In another enhancement, StrandVision has expanded its digital signage database display with natural sort capabilities to embed HTML reports within the customer's own Web page. This is an effective way to distribute real-time performance to managers' computer displays and mobile devices without programming using the customer's existing Internet or intranet Web page.

"Most of these enhancements can be easily set up by any authorized StrandVision Digital Signage user on the StrandVision cloud portal," said Mike Strand, StrandVision founder and CEO. "Yet, we also offer low-cost database design and integration services for more sophisticated applications that are integrated in real-time with corporate databases and systems."

Custom Electronic Signage Database Integration Services

StrandVision programmers can work with customers' Information Technology staffs to securely and fully integrate or access corporate data through File Transfer Protocol (FTP) or other technologies. This allows dynamic electronic signage content details to be updated to the signage and Web page portal in real-time.

"We offer database options that span from simple standalone capabilities that are free to fully integrated data connectivity with up-to-the-minute updates," continued Strand. "They're all flexible and attractively displayed over any or all digital media players on the customer's Digital Signage network."

About StrandVision

StrandVision LLC, based in Menomonie, Wis., delivers low-cost, Web-based digital signage software through a patented Software as a Service (SaaS) approach that delivers content to subscribers' LCD flat panel screens, as well as computer screens, websites and mobile devices. StrandVision's service distributes text and graphics pages, video content and national and local weather and news. It is ideal for many large and small business marketing applications, including medical and dental offices (patient education); banks, retailers and industrial distributors (video merchandising); education (student communication, staff and visitor information); employee break rooms (employee communication of events and benefits); nonprofit and religious organizations (member and supporter communication).

StrandVision also offers, a fully digital, high-definition (HD) video extender to connect a computer to a television over long distances for use with digital signage and many other applications. StrandVision Digital Signage services and are available directly from StrandVision and through registered affiliates and system integrators. Additional information about StrandVision Digital Signage is available at, by calling or emailing sales at


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EDITORS: For further information:

Mike Strand
StrandVision Digital Signage
6595 South Shore Drive
Altoona, WI 54720-2386
715-235-SIGN (7446)
mjstrandweb at

StrandVision, LLC

6595 South Shore Drive
Altoona, WI 54720-2386
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Protected by Patent 7,685,259

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