Alternatively known as dynamic signage, electronic signage, multi-media merchandising or narrowcasting, networks of digital signs are becoming commonplace in banks and credit unions across America.
Smaller credit unions with limited budgets are implementing low cost LCD panels and/or traditional CRTs in conjunction with traditional product displays. Larger financial institutions are often opting for more impressive built-in displays including rear projection TVs, large LCDs, and plasmas.
Bank and credit union marketing directors have found they like the flexibility of digital merchandising because they can easily change the content and keep it fresh. There are tremendous business marketing and bank customer service opportunities for digital signage behind the teller line and in any waiting area at your bank or credit union. Digital merchandising communicates in more efficient and compelling ways than traditional merchandising and can even reward the patronage of your customers with educational and entertaining content.
StrandVision Digital Signage offers a free digital signage software trial account for banks and credit unions. This includes sample content templates and personalized assistance to get your network up and running.
Since 2004, StrandVision Digital Signage has been an integral part of the Royal Credit Union member communications mix. Now, with several years of experience with electronic signage, RCU continues to expand and simplify its StrandVision Digital Signage network by turning to the StrandVision R360 Linux digital media player to drive its new signage.
Ladysmith Federal Savings and Loan Association has deployed a bank digital signage system from StrandVision Digital Signage for customer communications. The system supplements other communications and has replaced flyers that were posted throughout the branch.
The StrandVision Digital Signage system enables Royal Credit Union to leverage its advertising and marketing communications investments and bring timely promotions directly to members in their lobbies and at their drive-up teller lanes.
The Bank of Ann Arbor was an early adopter of digital signage. Today, it has a multi-year contract for StrandVision digital signs in all five of its branches and is moving to a higher level by making them focal points in bank branch lounges.