Banking & Finance

Bank Background

Alternatively known as dynamic signage, electronic signage, multi-media merchandising or narrowcasting, networks of digital signs are becoming commonplace in banks and credit unions across America.

Smaller credit unions with limited budgets are implementing low cost LCD panels and/or traditional CRTs in conjunction with traditional product displays. Larger financial institutions are often opting for more impressive built-in displays including rear projection TVs, large LCDs, and plasmas.

Bank and credit union marketing directors have found they like the flexibility of digital merchandising because they can easily change the content and keep it fresh. There are tremendous business marketing and bank customer service opportunities for digital signage behind the teller line and in any waiting area at your bank or credit union. Digital merchandising communicates in more efficient and compelling ways than traditional merchandising and can even reward the patronage of your customers with educational and entertaining content.

FREE DIGITAL SIGNAGE TRIAL

StrandVision Digital Signage offers a free digital signage software trial account for banks and credit unions. This includes sample content templates and personalized assistance to get your network up and running.

Customer Stories

Royal Credit Union Puts StrandVision Digital Signage at the Center of its Member Communications

Since 2004, StrandVision Digital Signage has been an integral part of the Royal Credit Union member communications mix. Now, with several years of experience with electronic signage, RCU continues to expand and simplify its StrandVision Digital Signage network by turning to the StrandVision R360 Linux digital media player to drive its new signage.
February 3, 2014 > See More

Ladysmith Federal Supplements Marketing Communications with StrandVision Digital Signage

Ladysmith Federal Savings and Loan Association has deployed a bank digital signage system from StrandVision Digital Signage for customer communications. The system supplements other communications and has replaced flyers that were posted throughout the branch.
June 21, 2012 > See More

In-branch, Drive-up - StrandVision Digital Signage Promotes RCU

The StrandVision Digital Signage system enables Royal Credit Union to leverage its advertising and marketing communications investments and bring timely promotions directly to members in their lobbies and at their drive-up teller lanes.
March 1, 2010 > See More

StrandVision Digital Signage Pays Dividends

for Bank of Ann Arbor
The Bank of Ann Arbor was an early adopter of digital signage. Today, it has a multi-year contract for StrandVision digital signs in all five of its branches and is moving to a higher level by making them focal points in bank branch lounges.
January 25, 2008 > See More

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Usage

• TV screens used in Lobbies, Teller Lines and Drive Up Lanes
• One or Two Digital Signage Channels (locations) per branch
• Multiple branches will use mostly standard content which is determined by marketing department with a little bit of branch specific content entered by the branch manager
• Targeted directly to the members - can provide competitively sensitive material since the information is not seen outside of the facility
• Used during weekdays, evenings and on the weekends

Possible Digital Signage Content

• Business hours
• Current interest rates
• Financial advice
• Community involvement
• Special programs being offered
• Recognition of loyal customers
• Recognition of helpful employees
• Customer quotes and awards
• Digital media videos covering loans, fraud, online banking, e-statements, credit cards, budgeting and insurance needs

Benefits

• Monthly fee is significantly less cost than one local newspaper or television ad per month - even with many branches
• Indirect payback - Increases members:
• Demonstrate the bank is technologically current
• Shortens the customer's perception of wait time
• Demonstrates community activity - can even include local information and upcoming events
• Acknowledge select customers for achievement who are known by others viewing the digital signage

Related Documents

• ABA Bank Marketing Statistics Report